The Crown
Hans Wilsdorf founded Rolex in London in 1905 with a singular obsession: making the wristwatch a precision instrument. The 1926 Oyster case was the world's first waterproof watch. The Perpetual rotor followed in 1931, and the brand never looked back. Rolex doesn't chase complications — it perfects fundamentals. Every movement is COSC-certified, every case pressure-tested. The result is a brand where the secondary market often exceeds retail, driven by controlled production and decades of aspirational positioning. From the Submariner's dive heritage to the Daytona's motorsport legacy, Rolex models carry cultural weight that transcends horology.
First waterproof wristwatch (Oyster, 1926). First automatic date-change mechanism (Datejust, 1945). Summit of Everest on the wrist of Tenzing Norgay (1953).

Cosmograph Daytona
PAUL-NEWMAN-6239
$17.8M
Datejust
EISENHOWER-DATEJUST
$500K
GMT-Master
ROLEX-GMT-PEPSI-6542
$200K
Submariner Military
MILSUB-A5513
$200KCosmograph Daytona (Platinum Ice Blue)
126506
$150KDay-Date 40 Ice Blue
228236
$64KEvery reference WristWorth tracks for Rolex, grouped by model.
Cosmograph Daytona
126520
$37KCosmograph Daytona
116500LN
$31KCosmograph Daytona
126500LN
$28KCosmograph Daytona
126519LN
$37KCosmograph Daytona
126518LN
$37KThe Vault catalogues 136 Rolex references across 122 model lines, each with full specifications and a value estimate where market data exists.
Catalogued Rolex references span roughly $5,350 to $150,000, based on current market estimates and retail prices.
Rolex was founded in 1905 and is based in Switzerland.
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