The Rolex Day-Date 40 (reference 228235) is a 40mm 18k everose gold with a automatic movement and 100m of water resistance. It carries a olive dial. On the secondary market it typically trades between $40,000 and $48,000.
Confirmed secondary-market sales WristWorth has tracked for this reference.
Hans Wilsdorf founded Rolex in London in 1905 with a singular obsession: making the wristwatch a precision instrument. The 1926 Oyster case was the world's first waterproof watch. The Perpetual rotor followed in 1931, and the brand never looked back. Rolex doesn't chase complications — it perfects fundamentals. Every movement is COSC-certified, every case pressure-tested. The result is a brand where the secondary market often exceeds retail, driven by controlled production and decades of aspirational positioning. From the Submariner's dive heritage to the Daytona's motorsport legacy, Rolex models carry cultural weight that transcends horology.
Air-King (Prev Gen)
116900
Air-King 40
126900
Cellini Moonphase
50505
Cosmograph Daytona
126520
Cosmograph Daytona (Platinum Ice Blue)
126506
Cosmograph Daytona (Prev Gen)
116520
Cosmograph Daytona (White Dial)
116500LN-W
Cosmograph Daytona (White/Panda)
126500LN-W
On the secondary market the Rolex Day-Date 40 (reference 228235) typically trades between $40,000 and $48,000, with a midpoint around $44,000. Actual prices vary with condition, box/papers, and demand.
The 228235 runs a automatic movement, with roughly 70 hours of power reserve.
The 228235 has a 40mm 18k Everose Gold case, water resistant to 100m, with a olive dial.
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