The Racing Chronograph Pioneer
Edouard Heuer founded the company in 1860 with a focus on precision timing, and chronograph technology became the brand's DNA. The oscillating pinion (1887) and the Mikrograph (1/100th second accuracy, 1916) cemented Heuer's position in motorsport timing. Steve McQueen's Monaco in Le Mans (1971) created one of the most iconic watch-film associations in history. Today, TAG Heuer (acquired by LVMH in 1999) balances accessible luxury with genuine racing heritage. The Carrera and Monaco lines remain collector favorites, and vintage Heuer chronographs — especially Autavia and pre-TAG pieces — have become auction darlings.
Invented the oscillating pinion for chronographs (1887). Steve McQueen wore the Monaco in Le Mans (1971). Official timing partner of Formula 1.
Carrera Tourbillon
CBK2112.BA0715
$19K
Monaco Chronograph (Gulf)
CBS2211.FC6545
$7KMonaco Chrono Green
CBN2A1D.BA0643
$7KCarrera Calibre Heuer 02 Chrono
CBG2A1Z.BA0658
$6K
Carrera Chronograph (Glassbox Blue)
CBN2012.FC6483
$6K
Carrera Chronograph
CAR2A1Z.FT6044
$6KEvery reference WristWorth tracks for TAG Heuer, grouped by model.
The Vault catalogues 49 TAG Heuer references across 44 model lines, each with full specifications and a value estimate where market data exists.
Catalogued TAG Heuer references span roughly $1,250 to $18,500, based on current market estimates and retail prices.
TAG Heuer was founded in 1860 and is based in Switzerland.
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